When Omar Berrada will start as Manchester United’s new CEO

Manchester United have sent shockwaves through the footballing world after announcing Omar Berrada as their new CEO and his rumoured start date could have a big impact on the club.

Sir Jim Ratcliffe and his right-hand man Sir Dave Brailsford seem to be announcing their intentions of bringing United back to the summit of elite football sooner rather than later with the appointment of Omar Berrada as new CEO, a deal that happened right under everybody’s noses.

Berrada is the man largely credited behind Manchester City’s gargantuan success this past decade and those working for the Citizens have been left stunned by his switch to Old Trafford.

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Understandably, the Red Devils are singing the praises of their new off-the-pitch star signing, releasing a club statement on Saturday saying:

“As one of the most experienced football executives at the top of European football, Omar brings a wealth of football and commercial expertise, with a proven record of successful leadership and a passion to help lead change across the Club. He is currently serving as Chief Football Operations Officer for City Football Group, overseeing 11 clubs across five continents and, prior to this, held senior roles at Barcelona.

“It is our stated ambition to re-establish Manchester United as a title-winning club. We are pleased that Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, the red flag flying high at the summit of English, European and world football.

“Omar’s start date will be confirmed in due course.”

Despite what the club is saying, it is being reported by iSport that Berrada will be starting his new position this summer.

The upcoming summer transfer window could arguably be seen as one of the most important in Manchester United’s recent history, Ratcliffe’s 25% stake should be ratified and with INEOS being in sporting control blockbuster transfers could become the norm both on the pitch and the Board.

It seems to be very exciting times at United, and with Omar Berrada being one of the key factors in bringing Erling Haaland to the Etihad, perhaps the doom and gloom that is brought by the dark clouds of sole Glazer ownership are being disbanded.