Snapdragon New Trafford: How much Man Utd would earn from stadium sponsorship deal explained

Manchester United are considering selling the naming rights for their new stadium, with one of their existing sponsors showing interest.

On Tuesday, Manchester United confirmed plans to build a new 100,000-seater stadium instead of renovating Old Trafford.

After months of discussions, the ‘Old Trafford Regeneration Task Force’ concluded that a new venue was the best option, meaning Old Trafford will eventually be demolished. The new stadium is expected to be completed by 2030.

The decision has divided fans—some oppose tearing down the historic Theatre of Dreams, while others are impressed by the concept designs.

A key debate is whether the new stadium will have a sponsored name, similar to Barcelona’s Spotify Camp Nou. While many supporters dislike the idea, Omar Berrada has confirmed that the club remains open to it.

How much United will earn from ‘Snapdragon New Trafford’

It has previously been revealed that United’s shirt sponsor Snapdragon are open to taking the naming rights for the club’s new stadium, which is unlikely to still be called ‘Old Trafford’.

Instead, football finance expert Professor Rob Wilson believes that the name for the stadium will be ‘New Trafford’ and he also suggests that Snapdragon are the most likely to get naming rights.

“I suspect we will see the stadium called the Snapdragon New Trafford,” Wilson stated on the Football Daily podcast.

The main reason for selling the naming rights of the stadium is to generate extra revenue and Wilson has explained that United could earn up to £60 million per annum from such a deal with Snapdragon.

“That will probably generate Man Utd somewhere in the region of 50 to 60 million a year if our modelling is correct,” the football finance expert added.

“The reality is Snapdragon have seen a huge uptick in exposure as a consequence of being in partnership with Manchester United and that’s against on-field performance which has been worse than mediocre.”

United will remain at Old Trafford until new stadium built

While the Reds are set to move away from Old Trafford, it has been confirmed that the iconic stadium will not be demolished until the new stadium is ready for United to play in.

Read More: Why Manchester United are building “giant cover” on their new stadium – there are three very clever reasons

Often when clubs are moving to a new home, they are forced to find a new ground to play at while it is being built. Tottenham Hotspur played at Wembley Stadium throughout the 2017/18 campaign while their £1 billion stadia was being constructed.

This is not necessary for United, with the new ground set to be on the same site as Old Trafford, but not in the exact same location as the existing stadium.

Berrada has also suggested that Womens and Academy fixtures will be able to be played at the club’s new home.

“One of the concepts around the design is can we adapt it to open it for games that have lower attendance?” he told MUTV. “That being said, I would love for a women’s team to be using this stadium as their only stadium.

“You know, our goal is to grow the fanbase, to grow the level of interest into the women’s team, so that the average attendance for home games goes up to such a level that the team can play there.

“This is a dream and there’s no reason why we can’t aim for that.”

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