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Omar Berrada explains two major Man United changes that need to be made
Omar Berrada has explained two major changes needed at Manchester United to avoid falling down a “slippery slope” once again.
United’s incoming chief executive will start his role at Old Trafford next month. It was confirmed that he would take over Richard Arnold earlier this year.
Berrada was the chief operations officer at Manchester City but INEOS convinced the Moroccan expert to move across to the Theatre of Dreams to lead a new and improved project.
He will work alongside the new technical director, Jason Wilcox, and expected sporting director Dan Ashworth to improve the structure at the club, which has been criticised so much under the Glazer ownership.
Berrada’s arrival is much-anticipated among fans who recognise the importance behind the scenes. It appears that the new chief executive has made his first comments on what must be done at Old Trafford.
Berrada attended the EU Business School’s commencement ceremony in Barcelona last week, and an attendant posted about their interaction with United’s new executive.
Marc Guerrero, the President of Ginteco, an international trading and strategic consultancy company, explained that Berrada has warned the club of overpaying in the transfer market.
He also explained that the new United chief believes that implementing the correct structure is crucial to ensuring success on the pitch.
Guerrero wrote on LinkedIn: “It was a pleasure to meet Manchester United’s appointed new CEO, Omar Berrada (one of the most experienced football executives at the top of European football) at the sidelines of EU Business School commencement ceremony.
“Berrada arrives to the United after being chief football operations officer (COO) at Manchester City Football Club.
“For him, implementing the correct structure at the club is key to the team’s success. He also warns overpaying clubs, players, and agents in the transfer market can lead to teams finding themselves on a ‘slippery slope’.”
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