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Omar Berrada tells Dan Ashworth crucial element needed at Manchester United after agreement



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Credit: Omar Berrada / Newcastle

Omar Berrada has told Dan Ashworth a crucial element he needs to bring to Manchester United after an agreement was reached with Newcastle United.

After a long saga, it has been revealed by David Ornstein that the Reds have reached an agreement with the Magpies for Ashworth to become the club’s new sporting director.

The two clubs seemed unlikely to compromise, and an independent hearing was thought to be needed to solve the deadlock.

Ashworth is instead expected to start work at Old Trafford immediately, with Omar Berrada also starting work officially in two weeks’ time.

That will complete the makeup of the crucial members behind the scenes, with technical director Jason Wilcox already in place.

Berrada, formally of Manchester City, will be crucial as the CEO and already has explained multiple areas that must be focused on at the club.

Last month, Berrada attended the EU Business School’s commencement ceremony in Barcelona, where an attendee shared their encounter with United’s new executive on social media.

Marc Guerrero, President of Ginteco, an international trading and strategic consultancy firm, mentioned that Berrada cautioned the club against overpaying in the transfer market.

Guerrero further explained that the new United chief emphasizes the importance of establishing the right structure to ensure success on the field.

Guerrero wrote on LinkedIn: “For him, implementing the correct structure at the club is key to the team’s success. He also warns overpaying clubs, players, and agents in the transfer market can lead to teams finding themselves on a ‘slippery slope’.”

Ashworth’s arrival at the club will be important when ensuring that United don’t overpay for players this summer.

The sporting expert is best known for identifying top talents and assessing their value. He will be leading the sporting project and knows better than most the value that players should be set at.

United are already showing resolve in this aspect as the continue to refuse to bow down to Everton’s unrealistic price tag of Jarrad Branthwaite, despite the English defender being a favoured option.