Mission Statement
UtdDistrict was founded in February 2020 with the aim of becoming the most prominent fan-led Manchester United outlet in the world. We exist to inform, entertain, and engage supporters through authentic, high-quality coverage — written by fans, for fans.
In a constantly evolving football media landscape, UtdDistrict values the importance of informative, fan-led journalism. We are committed to nurturing young writers and giving them a platform to thrive, while ensuring readers have access to accurate, timely, and passionate content from those who know the club best.
Content Standards
Authenticity is at the core of UtdDistrict. Our editorial team is dedicated to ensuring that all content published on our website and social platforms meets the highest standards.
All content is fact-checked before publication, with information assessed by editors and writers who have relevant expertise. We use industry-standard tools to ensure grammar, spelling, and readability are of a professional level, enhancing the reader experience.
Speed of publication is important, but accuracy will never be sacrificed in pursuit of being first.
Publishing Guidelines
Our editorial team publishes content daily across our website, social media platforms, and syndication networks such as Google News and Google Discover.
We aim to provide a mix of content, including:
- Breaking news and transfer updates
- Match previews and reports
- Player analysis and opinion pieces
- Exclusive insights through industry contacts
Each piece is reviewed by an editor prior to publication to maintain consistency, tone, and journalistic quality.
Verification and Sources
In today’s digital landscape, clarity on sourcing is more important than ever. We ensure that readers understand where information comes from, how reliable it is, and when it should be approached with caution.
Our team is trained to evaluate the credibility of sources and news outlets. Whenever reports from external sources are referenced, original articles are linked within our pieces. This allows readers to explore primary sources and contextual commentary.
Ethics and Impartiality
While UtdDistrict is run by Manchester United supporters, we are committed to fair and balanced reporting. Our writers are transparent when expressing opinions and clearly label articles as “news,” “opinion,” or “match coverage” to guide the reader.
We firmly oppose hate speech, discrimination, and harmful content. Sensitive topics will be flagged at the beginning of any article, and all material is subject to internal review and moderation.
We follow the five principles of ethical journalism set by the Ethical Journalism Network: Truth & Accuracy, Independence, Fairness & Impartiality, Humanity, and Accountability.
Sponsored or affiliated content will always be clearly disclosed within the piece.
Authorship and Attribution
Each article is published with a byline linking to the writer’s author profile, which includes a photo, bio, and public social media (if available). Writers are responsible for ensuring their profiles are kept accurate and professional.
UtdDistrict maintains a strict no-plagiarism policy. All ideas and quotations from external sources must be attributed appropriately.
Generative AI Content
UtdDistrict does not publish work that is solely generated through AI tools. While we may use AI-assisted technology to support spelling, grammar, or headline suggestions, all final editorial decisions and article content are created and reviewed by human writers and editors.
Corrections Policy
If an error is identified in any published content, readers are encouraged to report it via our Contact Us page. Once verified, corrections will be made promptly, and a note may be included at the end of the article if the error affected the integrity of the content.
At least one editor is always available to review corrections and liaise with readers as needed.
User Engagement and Moderation
UtdDistrict promotes an open, respectful, and inclusive community across all platforms. We have a zero-tolerance policy for racism, abuse, spam, or targeted harassment toward our team or audience.
Any users who engage in such behaviour will be blocked or reported, subject to the rules of the platform in question. We strive to ensure all voices can be heard in a constructive and safe environment.
Sponsored and Paid Content
All sponsored or paid content is clearly marked. Our editorial team retains complete independence from advertisers, sponsors, and commercial partners. Editorial decisions are made solely by our team.
GRV Media and SmartFrame manage the advertising on our site. If you have concerns about displayed ads, please visit our Contact Us page for investigation.
Diversity and Inclusion
UtdDistrict is committed to representing a wide range of voices in our editorial coverage and internal practices. We strive to feature diverse perspectives and ensure fair representation within our contributor base.
Data & Privacy
We respect our readers’ privacy and adhere to all relevant data protection regulations. For more information on how user data is handled, please refer to our Privacy Policy.